Spring is here?

Dentsu's new Vespa Butterfly campaign

Dentsu’s new psychedelic butterfly Vespa ad for the Canadian market, with five accompanying posters: “Kustaa,” “Words,” “Rainbow,” “Metal,” “Iconic,” and “Black and White.” Beautiful, and totally in the spirit of the history of Vespa advertising, but, um, it’s not quite Spring yet, is it? (More info about the campaign.) Thanks to Vespinoy for the tipoff, they have some cool Vespinoy stickers for sale, for all you Filipino-American scooterists (and there are many of you).

One thought on “Spring is here?”

  1. Those ads have been hanging in the dealers (or, at least Calgary) for months. Perhaps since springtime, even? Canadian internet news is slow.

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