Schwinn Scooters sales grow
December 8, 2006
Powersports Business magazine reported in November that Schwinn scooter sales rose 440% in 2006, adding 200 new dealers. Not terribly surprising, since as far as we can tell, most powersports dealers first became aware of Scwhinn’s entry into the scooter market at the Indianapolis Dealer Expo in February, 2006, around the same time 2strokebuzz discovered that discovered TNG Scooters’ parent CMSI had filed suit against Schwinn parent Pacific Cycle. In a story in the December 4 Powersports Business, Schwinn Motor Sports VP George Simone claims that Schwinn’s name recognition and corporate backing is resulting in further growth — even in the face of the reputation of Chinese scooters, market saturation, the leveling-off of the scooter market, and higher gas prices — with more than 2,500 units sold per year. The company is aiming for 500 dealers and 5000 bikes sold in 2007.