Honda, Yamaha, and Piaggio prepare for Vietnam war

In the last week, both Honda and Yamaha have announced new factories in Vietnam. The Japanese marques are targeting a booming Vietnamese market for scooters and small motorcycles, Honda will build mainly scooters at their new facility, and Yamaha will increase capacity for their bestselling “Nuovo” and Sirius” big-wheeled scooter models. Even if the Vietnamese market growth continues, Piaggio will find plenty of competition when their Vietnamese plant opens in 2010, though analysts suggest the higher-end Vespas will find their own niche.