$2500 Tata Nano

January 10, 2008

The big news today, of course, is the launch of India’s Tata Motors’ $2500 Nano automobile. That’s right, India is building cars (there are more on the way from other makers, including a possible Renault/Bajaj collaboration) that cost half as much as a new Vespa. And Tata, who you’ve probably never heard of until this week, is a rapidly-growing superpower with steel, manufacturing, automotive, industrial, and hotel resources. The company is currently in the process of acquiring the pride of their former imperialist conqueror, Land Rover/Jaguar, from Ford Motor Co.

Ratan Tata, quoted in a press release, described the origins of the car:

I observed families riding on two-wheelers–the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It lead me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family.


4 Responses to “$2500 Tata Nano”

  1. scooterfoxNo Gravatar on January 10th, 2008 10:30am

    lets hope they get the land rover deal. because we all know, i love BIG tatas.

  2. BrookeNo Gravatar on January 10th, 2008 12:02pm

    Dude, I send you the bajaj link 2 days ago and you wait until Reuters tells you about the Tata. Nice. Tha’ts so Chicago.

  3. illnoiseNo Gravatar on January 10th, 2008 8:42pm

    Hey brooke, I’ve been on top of this story since old times!

    I know I’m woefully behind on stuff and I’m posting pretty irreguarly, better times are ahead for 2sb.

  4. Blue MarkNo Gravatar on January 10th, 2008 9:06pm

    Turns out someone is smearing this small economical microcar as ecologically undesirable: “The potential impact of Tata’s Nano has given environmentalist nightmares, with visions of the tiny cars clogging India’s already-choked roads and collectively spewing millions of tons of carbon dioxide into the air.” – even though it produces less pollution than the two wheelers (presumably 2 stroke) it will be replacing.

    This criticism also ignores (perhaps by design) the same company’s zero pollution compressed air car that will travel 120 miles between compressed air refills at speeds up to 70mph.

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