Optimism for Aprilia USA
February 10, 2008
Paolo Timoni is feeling good about Aprilia’s future, based on the popularity of the Tuono 1000 R Factory sportbike, but it looks like Aprilia’s biggest growth was in the scooter market. From a Piaggio Group press release:
Aprilia’s U.S. scooter retail unit sales, which rose 56 percent over the 12-month period, were aided by the addition of two models: the newest and most powerful addition to the Scarabeo family, the 500 ie, and the sophisticated, urban-dwelling SportCity 250.
Aprilia scooters are in a tough spot, marketing-wise, They’re expensive, and their Piaggio and Vespa brethren get all the attention from scooter fans while the sportbikes get all the attention from Aprilia fans (and, often, dealers). The situation is further complicated by the Scarabeo line being marketed separately from Aprilia’s other scooters. Scarabeos have their fans, but the SportCity seems to be a pretty good bike that you rarely see on the street.