VVV: JDiggz “Make It Hot”

Vespa Video Vednesday is back, on an actual Vednesday! Here’s a good one that I think ten people sent me two years ago when it was new and I never even watched until I saw it on David Smith’s master list that inspired this enterprise:

Artist: JDiggz
Song: “Make It Hot”
Album: Memoirs of a Playbwoy (2007)
Scooter(s): Series 1 Lambretta, Vespa P-series
Scooter content: about 30 seconds
Jump to the good parts: 1:11, 1:42, 4:08

Canadian rapper JDiggz’ tune doesn’t do much for me, but it’s at least innocuous. The fact that the video is so totally incongruous to the song kinda makes it better, and the fact that they steered clear of the obvious gang-war motif buys them some points, too. It’s very nicely shot, and fun. JDiggz looks totally slick, and his posse of mods and hot-pantsed bootie chicks is somehow funny and believable.

The La Dolce Vita-esque intro is funny, but doesn’t really fit with the Quadrophenia thing. Though it appears to be a TV175, the Series-1 Lambretta predates the mods-and-rockers era, and the P-series Vespa is even more out of place. Of course JDiggz fans could care less about that. It’s obviously shot in Toronto on a leftover Jackie Chan movie set, which doesn’t really evoke London or Brighton, but JDiggz looks just about as wobbly and uncomfortable on a scooter as Phil Daniels.

Remember that time we had an idea for a regular feature and only kept it up for three weeks? Check back next week and see if we can break our record!