The end of Bajaj scooters?
December 21, 2009
Rajiv Bajaj announced last week that Bajaj Auto is halting all scooter production. Their only current model, the Kristal, is selling only a few hundred bikes per month, compared to hundreds of thousands of motorcycles, which are far more popular with Indian teenagers. The company is also looking to compete in the automotive business. A few years ago, I predicted a rebirth of a retro-styled Chetak in 2010, and even though this news sounds dire, and comes so close to the new year, family patriarch Rahul Bajaj is on my side, so I’m sticking to my prediction. Never underestimate the power of nostalgic elder Bajaj.