Ducati/Piaggio merger rumors
March 15, 2010
Businessweek and others are reporting that “McKinsey & Co Inc. is studying a possible merger
between Ducati Motor Holding SpA and Piaggio.” Before you get too excited, note that McKinsey & Co Inc. are regarded as occasionally-dangerous hypemongers. One commenter following up Autoblog’s story notes:
You may recall that McKinsey created the corporate strategy for Enron. Much of their work, which is often highly touted and quoted, is about suggesting mergers and consolidations, both internal and external to companies.
Still, it’s interesting to think about, in the greater scheme of Italian motorsports musical chairs. On one hand, homogenization strips brands of their individuality. On the other hand, Ducati’s credibility (with half of Piaggio’s revenues) couldn’t hurt Piaggio/Vespa/Guzzi/Aprilia in the U.S. market. And we’d all be invited to Ducati Island.