Another Adidas/Vespa event

Johnny at Motoworks let us know there’s another Vespa party at the Adidas Original store (923 N. Rush Street) this Thursday (4-1-10) from 5-9pm. Last year, they had similar parties all over the country, so if your town has an Adidas Original store, you might want to give them a call. They promise “first dibs on new Adidas gear” and a 15% discount at the party.

(Note: Motoworks’ new location at 1710 North Avenue is having a grand opening party on April 17, so save that date, and we’ll post more about that later!)

Now, I’ve been wearing Sambas since Pelé played for the Cosmos (Hmm, “Pelé” is in the Mac spellcheck dictionary, nice!). I love Adidas, I love Vespa, but I gotta say, the party last year was a disappointment. I had the impression that the Adidas Originals boutique threw a party at least once a week (Missy Elliot Line! El Salvador Line! etc…) without much thought into pleasing the specific target market. They had a generic trip-hop DJ, and a few chicken salad sandwiches, but (even after being asked a week early) couldn’t wrangle a scooter parking zone for the evening. A respectable dozen or so scooterists showed up, pretty excited about what we’d seen online, only to discover that a tiny fraction of the line was actually available in-store (two shoe styles, a couple t-shirts, and a “meh” tracksuit). No one wanted to stay long, with meter maids hungrily eyeing the assortment of semi-legally-parked scooters outside, and even though the 15% discount was extended to online orders placed through the store, no one bought much. So it may be worth checking out, but I’m betting the Motoworks store opening party will be a lot more fun.