Schwinn, the Bicycle
May 10, 2010
This weekend I stopped by my favorite local bicycle shop and it got me thinking. So let me spew some Andy Rooney nonsense on you:
- Schwinn (bicycle) dealers have had it hard since Schwinn’s
1990s2001-era (see comments) decision to sell inferior bikes under the Schwinn name in big-box stores. You can argue all day that even top-end Schwinns are made in Asia now, and/or nothing compared to their former glory, but the general issue is that there is a marked difference between what’s sold at Schwinn dealerships, and what’s sold at Wal-Mart. Schwinn corporate maybe has a lot to answer for, but their dealers always seem totally right-on to me. They love the brand, they love cycling, and they know their stuff. Incidentally, that’s everything a good scooter shop should be.
- So, it says a lot (and it’s probably a good thing) that very few Schwinn bicycle dealers sell Schwinn scooters. Maybe the scooters weren’t even offered to the bicycle dealerships, but it seems more likely that a Schwinn bicycle dealer is uniquely positioned to realize that Schwinn will slap their name on anything, AND that even in hard times, it’s best not to sell something you can’t support 100%. The two products have little in common, it’d be like a car dealership deciding to offer steam-powered tractors. They’re both vehicles, but the parts supply, technology, customers, and expertise do not overlap. At all.
- Schwinn’s making some tentative steps into e-bikes. They’re playing it pretty conservative, but that’s probably smart. It’s interesting that some bicycle dealers have jumped on the e-bike (UM, E-Go, etc) bandwagon, and others avoid them like the plague. I’m really curious how that market develops.
- Bicycles are, like scooters, a great example of “You get what you pay for.” Sure, certain brand names will artificially jack up a price, but when it comes down to nuts and bolts, you can see the differences in quality. Scooters or bicycles, the cheapest asian models are assembled and sold by unskilled retailers without any support or personal contact. They’re made of components that are often second-quality, and sometimes dangerous. They feature outdated technology, or superficial imitations of current technology.
- Short term savings matter little when you can’t source a replacement part or constant niggling problems keep it off the road. A good bike or scooter costs more, but comes with long-term support, a personal relationship, and quality. Parts and accessories will be available for years. Vina bought a 40-year-old Austrian three-speed at a garage sale for $10. I have a 15-year-old Schwinn cruiser, our local bike shop can get us any replacement part we need. But every time we’re in there, someone wheels in a three-month-old Wal-Mart bike with a cracked weld or some goofy mechanism that can’t be repaired or replaced. Sound like any scooter shops you’ve been in lately?
- The cries of elitism come into play in both markets, too. But looking at the bicycle world is a good way to distance yourself and see that in an underegulated market (oh, the laws are there, but not the enforcement!) you end up with bottom-of-the-barrel deathtraps competing with top-end luxury models, and you start to understand why insiders are frustrated with all the junk out there. Cheap bikes rob sales from knowledgeable dealers, threaten consumer safety, and turn potential fans away from the hobby before they even get started.
- On the other end of the spectrum, spend any time in a respectable bike shop, and you’ll see folks strut in with a credit card and buy a $4000 racing bike because “I was thinking about trying a triathalon” This, too, happens in scooter shops, and usually ends with Mr. “I don’t need a helmet, I’ve been riding dirt bikes since I was a kid” dropping his new Vespa 300 before he makes it out of the parking lot. And in both markets, there’s always the “audiophile-quality” “better” parts available for upgrades. Again, common sense prevails, but few people have it. I like to think that when you buy a well-designed product, the engineers that designed it knew what they were doing, and if you find yourself needing to upgrade, you shoulda bought a better one in the first place.
- Last note: You always see people asking “What’s a good scooter can I get for $500.” For $500 you’re just getting into the juicy part of the bicycle market. Who would want to be on the road on a motor vehicle that costs less than a bicycle? A lot of top-quality custom bicycles cost more than scooters! And you could use the exercise!