Lance/SYM deal confirmed
January 4, 2011
After last month’s rumors, we’ve received a copy of an email Lance Powersports is apparently distributing to dealers announcing they’re SYM’s new distributor in the western United States. It’s unclear if eastern states will continue with Carter Brothers or move to a new distributor, but either way, Lance clearly isn’t making any efforts to be Carter’s BFFs…
You will see a renewed passion for this wonderful line of scooters, supported with wonderful customer service including parts support, tech support, and an attention to detail that we believe was missing from the previous distributor, Carter Bros.
The memo promises Lance will stock “a limited amount of scooters/parts” “very early in 2011” and will build up their inventory going into the spring and summer.
Piaggio/Vespa and other distributors have tried regional distributors in the past with mixed results. If memory serves, Derbi and Kinetic had regional U.S. importers as late as the early 2000s. A regional approach seems a bit anachronistic and overcomplicated today, but we look forward to seeing what Lance can do to get SYM back on track in the U.S.