If you need more proof that VespaUSA is very nearly criminally clueless: co-promotion with Havaianas flip-flops.
I know, people ride in flip-flops all the time. But to PROMOTE that? To ENDORSE it? That’s just plain irresponsible. I’d love to see a flood of tweets to @Havaianas and @VespaUSA from safe scooterists. And as @scooterism points out: “Aside from safety, this is why drivers don’t take us seriously.” (thanks, Eric, for leading the charge!)
And don’t give me “Havaianas makes other shoes” and “You don’t have to wear them on your scooter,” Havaianas is famous for flip-flops, the ad shows flip-flops and a Vespa, their “Make your own” system only offers flip-flops, and the “other shoes” they make are also totally scooter-inappropriate anyway. On top of that, the copy says “You can stay in-style in your Make Your Own Havaianas and be eco chic on a brand new Vespa!” which certainly implies that you’d do both at the same time.