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100,000 MP3s

June 20, 2011

Piaggio built their 100,000th MP3 on June 17, 2011 That’s 100 units of each different MP3 model! But seriously, the MP3 has been a big success for Piaggio (though not so much here in the U.S.A.), that’s an average of 20,000 a year since its introduction in 2006. Impressive, but not a transportation revolution, sales of the Vespa from its introduction in 1946 to the millionth unit in 1956 averaged 100,000 units a year!

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One Response to “100,000 MP3s”

  1. CharlesNo Gravatar on June 21st, 2011 6:33am

    We’ve been told that already last month as Federico Musi, the top manager at Piaggio France, introduced the Yourban LT 300 last month. Your right, MP3 is not a revolution as 40% of this score is made on the only french market, mostly in Paris – suburbs and south coast.

    This success is due to the fact that the L5e certification (3-wheels vehicles) of the LT models allowed them to be driven by car licence owners. With the MP3 LT 400, the guys who previously had 125 cc scooters (Yamaha X-Max, Peugeot Satelis, Piaggio Xevo, …) had suddenly access to the 34 hp of the 398 cc Piaggio engine. As bigger is better to show what a male you are…

    Had not been this L5e certification, the MP3 might have been not much more than a heavy scooter concept…

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