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Lambretta LN Video
July 20, 2011
PR agency Life Longari & Loman’s nicely done glamour reel of the new Lambretta LN, with narration in Italian (and confirmation that Alessandro Tartarini designed it).
(Thanks to reader David Davidson for the link!)
The shot of the metal chassis is interesting. Now it’s like a Vespa! I think it’s a slap in the face of the tradition of tube bending by Innocenti. If there is another version with a tubular chassis, even with plastic panels, I think that would be better. Fingers crossed for 10″ wheels on that one.
I like how they use the history and imagery of a company that they have absolutely nothing to do with to sell their product.
Well, it just got stupider, see next post.
@ 1:20 and 2:15, is it just me or does the seat seem to be coming apart at the seam? either way, the video sounded and looked pretty italian, so i guess this thing is about as authentico as olive garden.
If all-you-can-eat bread sticks isn’t Italian, I want nothing to do with the country.
I own and love my Vespa GT200, so I am not anti-modern or anti 4-stroke, but I just think this thing is kind of pointless. Lambretta is becoming the Indian Motorcycles of the scooter world. Show me a Lambretta knockoff as good as an LML Stella, and you’ve got a deal. This appears to be a Lambretta body kit slapped on a Buddy 125.
The video shows a chassis that’s much more like a GT200 than a Buddy125. I think if it were that body kit over the Buddy chassis, it would be much better. Far, far better.