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Corradino D’Ascanio Honored With Exibit At Pontedera

December 8, 2011

The New York Times Wheels Blog offers a report on the man behind the original design of the Vespa. The most interesting note for those immersed in all things Piaggio, is that he was left to design trade show displays instead of the helicopters that he really wanted to work on. He was a great designer because he started with the user and moved out from there. Today most things start with an industrial designers screen and are forced around a user, with poor results. Step away from the CAD software and Illustrator, dudes. Just because it makes a pretty picture does mean that it will make a useful object. D’Ascanio knew this. Lets be thankful that he didn’t have the tools that modern designers have.

Thanks to Scooterville in Minneapolis for sharing the post on facebook. The owner, Bob, once designed sets and trade show displays and now sells Vespas. Full circle.

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