To dream… the impossible dream…

Honda's

Honda UK drafted our own Professor Matthew to root for Engerland in a fantastic TV commercial. A similar-but-lamer ad has run in the US for the past few years. With Michael Owen down and Argentina and Brazil both on fire, England’s gonna need more than a dork on a Super Cub to win the cup, but our fingers are as crossed as St. George’s flag. In other Honda-meets-World Cup news, Nicky Hayden had a few nice words for the US team, though we’re not really convinced he’s a big soccer fan.

Honda UK’s “My First License”

In another example of how the British motorcycle industry kicks the American motorcycle industry’s ass, Honda UK is offering “license classes”? for 5-11-year olds at local bike shows. The licenses aren’t valid, of course, but the program delivers a message about safety and responsibility to british kids (along with Honda’s sales message) at an age when their American counterparts are riding dirt bikes without helmets on their uncle’s farm.

Honda UK’s “My First License”

In another example of how the British motorcycle industry kicks the American motorcycle industry’s ass, Honda UK is offering “license classesâ€? for 5-11-year olds at local bike shows. The licenses aren’t valid, of course, but the program delivers a message about safety and responsibility to british kids (along with Honda’s sales message) at an age when their American counterparts are riding dirt bikes without helmets on their uncle’s farm.

Honda UK’s “My First License”

In another example of how the British motorcycle industry kicks the American motorcycle industry’s ass, Honda UK is offering “license classesâ€? for 5-11-year olds at local bike shows. The licenses aren’t valid, of course, but the program delivers a message about safety and responsibility to british kids (along with Honda’s sales message) at an age when their American counterparts are riding dirt bikes without helmets on their uncle’s farm.