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Catching up

September 6, 2006

A few good news stories that got lost in the fog of the last week:

Garelli’s Gilardino bet pays off

July 12, 2006

A few weeks ago, 2sb poked fun at Garelli’s decision to hire Alberto Gilardino as a spokesperson, especially in light of Suzuki bringing in Alessandro Del Piero as “Mr. Burgman. Now that the Cup is over, we are eating our words, Gilardino played more minutes, and roughly equalled Del Piero’s stats. Assuming (surely) Del Piero cost Suzuki a good deal more than Garelli paid Gilardino, Garelli got quite a bargain. (We ignore the fact that Del Piero is a worldwide household name and we’d never heard of Gilardino before June):

GILARDINO Alberto (GARELLI)

MP MinP GF PG A SOG S FRE YC RC FS
5 304 1 0 1 6 8 0 0 0 9

DEL PIERO Alessandro (SUZUKI)

MP MinP GF PG A SOG S FRE YC RC FS
5 172 1 0 0 3 4 0 0 0 5

My Burgman

May 17, 2006

my burgman (del piero)

Juventus and Italy football star Alessandro del Piero stars as “Mr. Burgman” in Suzuki’s rather nifty “My Burgman” site for the Italian market. We marvel at the lengths Suzuki will take (del Piero is arguably Italy’s biggest sports star) to make a dent in the Italian scooter market, compared to the complete lack of a US marketing campaign for the Burgman. (From Motoblog)

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