Vespa’s Worst Co-Promotion Ever

If you need more proof that VespaUSA is very nearly criminally clueless: co-promotion with Havaianas flip-flops. I know, people ride in flip-flops all the time. But to PROMOTE that? To ENDORSE it? That’s just plain irresponsible. I’d love to see a flood of tweets to @Havaianas and @VespaUSA from safe scooterists. And as @scooterism points […]

“Better than French Beer”

That’s our proposed tagline for Peroni, but 2sbBrandPartners didn’t get the account, so they end up with this: director Gabriele Muccino’s film Senza Tiempo, an Italian film for an Italian beer company about making Italian films for an Italian beer company. Meta! As required by Italian film law, there’s an obligatory Vespa VBB and Fiat […]

Take the Kymco

Toronto’s Kymco dealer ran transit ads on Toronto’s TTC system imploring riders to “Take The Kymco,” (TTK). A clever idea, too bad they flagrantly copied the TTC trademark and TTC removed the ads. Whatever your feelings about scooters’ impact on ecological, economical, and traffic impact, public transportation is surely better, but that said, public transportation […]

Dumba Dumba Dumba: Madness’ “City”

Madness’ awesome TV commercials for the Honda City, The City was a compact hatchback with a matching folding scooter that tucked into the back, a concept that deserves to be revisited with the Fit. The jingle was later reworked as the “In the City” single, and “Honda Honda Honda” was replaced with “Doomba Doomba Doomba.” […]

Adidas/Vespa parties in 5 cities

After teasing America with mostly unobtainable European tidbits, the Adidas Originals/Vespa clothing and shoe line is hitting the U.S. in full force with five launch parties at U.S. Adidas Original stores over the next week: Berkeley, CA July 23 6-8 PM Chicago, IL July 23 6-8 PM Georgetown, DC July 23 6-8 PM Miami, FL […]

The Vespa Experiment

Vespanomics is in motion for the Vespa Experiment, in which three singer-songwriters are in the midst of a Vespa tour of California nightclubs and coffee bars. A solid idea, everyone loves acoustic folk peppered with pseudo-environmental PiaggioUSA talking points, until you hear raging bullshit like (take it away, Paolo!): “If the 69% of Americans who […]

Piaggio targets Continental Airlines

No, Roberto Colannino isn’t looking to acquire another airline,* Piaggio USA is marketing directly to Continental employees in Newark, NJ as part of a Continental Airlines alternative-transportation program featuring designated scooter parking and giveaways. It’s actually a pretty neat idea, though it might be tough to implement on a wider scale. *It’s easy to forget […]

Tuka Tukanji

Three “Wacky Races”-style ads for Tucano Urbano scooter accessories featuring TU mascot Tuka Tukanji. They’re at least a couple years old, but we’d never seen ’em before. Too bad Tucano Urbano isn’t available in the U.S., they make some great stuff, but it’s expensive, and even moreso when you have to pay shipping from Italy. […]

“One of those little things that buzz by in traffic”

Just when you think you’ve seen every vintage Vespa film there is, YouTube digs up more gold. This 1961 Vespa commercial, presumably produced by ’60s East-coast distributor Vescony, makes a very clear argument for the Vespa as a commuter vehicle, then pushes their luck with exaggerated mileage promises (125mpg?) and oversimplification of the engine to […]