If you need more proof that VespaUSA is very nearly criminally clueless: co-promotion with Havaianas flip-flops. I know, people ride in flip-flops all the time. But to PROMOTE that? To ENDORSE it? That’s just plain irresponsible. I’d love to see a flood of tweets to @Havaianas and @VespaUSA from safe scooterists. And as @scooterism points […]
Via Vespa Lexington: We all know that the hot angel chicks are really digging his Vespa and his Motul 2T Body Spray. Great ad, especially compared to Axe’s other ads, but it really could use a Peter Falk cameo.
That’s our proposed tagline for Peroni, but 2sbBrandPartners didn’t get the account, so they end up with this: director Gabriele Muccino’s film Senza Tiempo, an Italian film for an Italian beer company about making Italian films for an Italian beer company. Meta! As required by Italian film law, there’s an obligatory Vespa VBB and Fiat […]
If the thought of theft isn’t enough to lock down your scooters in your garage, this will have you drilling eyebolts into your concrete in no time. Via motoblog.it.
2strokebuzz has been turning down advertisers for ten years now, it’s always been important to us to maintain our objective view, and our integrity. So you may be surprised to see a Motorsport Scooters ad up in the top right corner now. Motorsport has agreed to be our exclusive web sponsor for the next year.
Toronto’s Kymco dealer ran transit ads on Toronto’s TTC system imploring riders to “Take The Kymco,” (TTK). A clever idea, too bad they flagrantly copied the TTC trademark and TTC removed the ads. Whatever your feelings about scooters’ impact on ecological, economical, and traffic impact, public transportation is surely better, but that said, public transportation […]
Madness’ awesome TV commercials for the Honda City, The City was a compact hatchback with a matching folding scooter that tucked into the back, a concept that deserves to be revisited with the Fit. The jingle was later reworked as the “In the City” single, and “Honda Honda Honda” was replaced with “Doomba Doomba Doomba.” […]
After teasing America with mostly unobtainable European tidbits, the Adidas Originals/Vespa clothing and shoe line is hitting the U.S. in full force with five launch parties at U.S. Adidas Original stores over the next week: Berkeley, CA July 23 6-8 PM Chicago, IL July 23 6-8 PM Georgetown, DC July 23 6-8 PM Miami, FL […]
In an apparent attempt to meet decent racer/indecent spokesmodel Danica Patrick, KYMCO is sponsoring IRL’s Indy Car series with scooters and ATVs. Race personnel will ride KYMCO Super8 150s.
Vespanomics is in motion for the Vespa Experiment, in which three singer-songwriters are in the midst of a Vespa tour of California nightclubs and coffee bars. A solid idea, everyone loves acoustic folk peppered with pseudo-environmental PiaggioUSA talking points, until you hear raging bullshit like (take it away, Paolo!): “If the 69% of Americans who […]
Vespa Lexington covers some upcoming Vespa promotions and advertising, including Pandora radio stations.
No, Roberto Colannino isn’t looking to acquire another airline,* Piaggio USA is marketing directly to Continental employees in Newark, NJ as part of a Continental Airlines alternative-transportation program featuring designated scooter parking and giveaways. It’s actually a pretty neat idea, though it might be tough to implement on a wider scale. *It’s easy to forget […]
Three “Wacky Races”-style ads for Tucano Urbano scooter accessories featuring TU mascot Tuka Tukanji. They’re at least a couple years old, but we’d never seen ’em before. Too bad Tucano Urbano isn’t available in the U.S., they make some great stuff, but it’s expensive, and even moreso when you have to pay shipping from Italy. […]
Just when you think you’ve seen every vintage Vespa film there is, YouTube digs up more gold. This 1961 Vespa commercial, presumably produced by ’60s East-coast distributor Vescony, makes a very clear argument for the Vespa as a commuter vehicle, then pushes their luck with exaggerated mileage promises (125mpg?) and oversimplification of the engine to […]
Two ads for Vespa in New Zealand: “Trams,” which seems to encourage reckless riding, and “Cops.” I’m not sure what the deal is with those cops, but they’re probably trying to give you a ticket for no mirrors. Very handsome design, not sure about the concept. (Thanks to Vina’s friend Amy.)