Australian Yamaha scooter TV ad

Via Steve, a nicely-done Australian Yamaha TV commercial showing the economical aspects of their scooters. Genuine and even PiaggioUSA are working on pretty limited budgets, but you have to wonder why Yamaha and Honda, who actually do run national spots on cable TV, haven’t done anything like this here in the U.S. yet. If it […]

Piaggio USA names new PR firm

Looks like Piaggio USA won’t have Access Communications to kick around anymore. Hard to believe anyone could be worse than CooperKatz, who botched the “Vespa Blogs” idea, but you’ve also gotta wonder why the current glut of scooter stories are practically ignoring Piaggio products to talk about the 100mpg Buddy. Oh, wait we just answered […]

Another (positive) Honda-inspired rant

Bob sent this great Honda ad from 1967. The ad’s a perfect illustration of everything Honda got right back then, and explains how they came to dominate the U.S. motorcycle industry at that time. There are a lot of ideas here for aspiring foreign scooter and motorcycle importers (in no particular order):

Moped Takeover

OK, I’ve been waiting for this day for years. between Hollywood Holt’s “Throw a Kit” video (featuring Chicago’s Peddy Ca$h club) and Andy Samberg’s Hot Rod movie, mopeds have officially taken over the hipster market and are finally positioned to become ubiquitous in television commercials and otherwise overexposed and boring, allowing scooters to fade back […]