Vespa’s planning a dealer Open House June 14-24, 2007, featuring a “Transformers” cross-promotion. Something about “Transforming Transportation”? Yeah, we’re not really getting the connection either. That said, I guess Spiderman and 7-Eleven don’t have anything to do with each other, but that hasn’t stopped us from drinking a schload of Spiderman Slurpees.
We haven’t done a news roundup in about a month, so we’re breaking it down by company. Here are some late-February/early-March news stories about Piaggio and Vespa: Vespa’s anime-porn-styled pre-Valentines-Day ad on Yahoo is red-flagged by personal security experts. (Little do they know PiaggioUSA have never figured out how to spam.) In Mid-February, a PiaggioUSA […]
BBC America unveiled a new identity this week, designed by mOcean. The new logo is a modified “mod target,” aka “Royal Air Force rondel,” let’s hope they have better luck with that than Lambretta Clothing. A new series of channel IDs include this one, featuring a euro-spec Vespa P200E (right-click to download) parked at a […]
The news is Ruckus-heavy this week. Here’s an amazingly-silly ad for the Honda Zoomer (the Ruckus’ Japanese-market name), by motion graphics company Le Pivot.
Amazing, David Beckham signed to the L.A. Galaxy. Good news because it will raise the profile of U.S. Soccer and give me more reason to hate the Galaxy. But that’s not the amazing part, the amazing part is that Suzuki is buying Burgman banner ads on CNN.com. (Thanks, Alex)
Energy drink/bar commericals are generally pretty silly, but this dwarf-on-a-Lambretta commercial for FFWD energy bar (mmm, Guarana!) takes the silly cake.
Chad came across a pen (click to enlarge photo) with a cute scooter girl that floats around inside. Clearly, there’s no better way to market vaginal cream. Goodtimes! He even made a video. Post that, Scooter Swag!
Motoblog found these circa-1980 Japanese ads featuring “Off-the-Wall”-era Michael Jackson shilling for the Suzuki Love scooter. Here come some good commentsâ€¦
Lewis Lazare on the new MoÃ«t ad campaign: Each execution portrays a rather off-the-wall scenario that still manages to convey a certain charm. In one ad, a fetchingly elegant and beaming woman attired in a smashing evening gown is perched on the back of a Vespa along with a case of Moet. Her date in […]
Chad dug up Baron Von Scooter’s long-lost television commercial, featuring several Chicago scooterists shilling the tupperware. This and another version, with a Harley dude suiting up then riding off on a scooter, were regular fixtures on late-night basic cable for a few months circa 2002.
Dentsu’s new psychedelic butterfly Vespa ad for the Canadian market, with five accompanying posters: “Kustaa,” “Words,” “Rainbow,” “Metal,” “Iconic,” and “Black and White.” Beautiful, and totally in the spirit of the history of Vespa advertising, but, um, it’s not quite Spring yet, is it? (More info about the campaign.) Thanks to Vespinoy for the tipoff, […]
A funny Vespa commercial. They’re running commercials? Someone sent me this, and I thank them, but I can’t remember for the life of me who it was. Chad? Nitro? Jordan? Durso? No idea. I don’t remember last week.
Honda UK drafted our own Professor Matthew to root for Engerland in a fantastic TV commercial. A similar-but-lamer ad has run in the US for the past few years. With Michael Owen down and Argentina and Brazil both on fire, England’s gonna need more than a dork on a Super Cub to win the cup, […]
Some amazingly cool print ads from Vespa Soho. I don’t know if the urban scooter riding experience has ever been summed up so eloquently.
Speaking of Big Ass Motors, I love their BBS ad. Oh, the lengths people will go to to sell 2004 Chetaks. Shame, really, they’re lovely bikes.