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A few years back, Lambretta Clothing teamed up with The Who to reissue some of the band’s Mod-est attire, including the famous parka from the cover of Quadrophenia, pre-stenciled for your convenience. Apparently Lambretta marketing contracts aren’t worth much these days, so with a new Quadrophenia CD/DVD “Directors Cut” box set coming out, they’ve switched alliances to Vespa. Mancunian twit Liam Gallagher will display a new PX125-based Quadrophenia scooter, film memorabilia, and Who-insipired fashions–including (again) the Quadroparka–at his Pretty Green clothing store on (where else?) Carnaby Street.
In other news, Noel Gallagher has installed turnstiles at Easington Colliery, charging punters £5 to urinate on a lump of concrete.
Quadrophenia, aside from its obvious charms to scooterists (and I admit a compulsion to watch it occasionally), isn’t much of a film and is even less of an album, so it’s interesting to see it repackaged yet again. Confusingly, (“Director’s Cut?”) this new 6-disc set doesn’t include the film at all (the DVD is surround mixes of the album), and omits all the great music (by the Who and other R&B greats) that appeared on the original soundtrack, which was re-released in 1993 and 2000.
The album (as opposed to the soundtrack) isn’t horrible, it’s just neither the Mod music that’s the subject of the film, nor the Mod revival music that sparked its release. It’s exactly the noodly late-’70s stadium rock that Revival Mods and Punks were rebelling against at the time. It may be sacrilege (and completely against the point), but I’ve always felt, aside from a couple tracks, the film would have been better off with all music from the mod era. The book included in the box set is the most compelling component, I’d be far more interested in the backstory and Townshend’s memories than hearing demos and gimmicky 5.1 mixes. Townshend calls it “…the best album that I will ever write,” but it says a lot that the album was blocked from #1 on the charts by Pin Ups, David Bowie’s great ’60s cover album… containing two early Who songs.
After a couple weeks of incessant Lance Corona posts, I’m going to wrap this contest up and announce a winner, chosen at random from the 50-or-so entries we had in the comment thread and via email. And the winner is (shake shake):
Congrats, Chloe. Modern Buddy readers will recognize that name, she went out on a limb and cited Quadrophenia as her favorite scooter movie. Chloe, please email illnoise(at)2strokebuzz(dot)com with your mailing address so we can have the nice folks at Universal Pictures send your $25 gas card, t-shirt, and notebook.
Lots of great entries, thanks everyone! I learned about a couple movies I hadn’t heard of that I’ll need to check out, and also a few favorites I’ll have to watch again. If I had picked my favorite (rather than at random,) I’d have chosen Ambassador, who cited the Untouchables’ scene in Repo Man. (one of my favorite films, and especially relevant because Repo Man’s Sy Richardson briefly appeared in Larry Crowne!) Ambassador, drop us a line, we’ve got a 2strokebuzz shirt for you.
If those stakes aren’t high enough for you, Fandango’s Larry Crowne Sweepstakes offers a 150cc Genuine Buddy St. Tropez as the grand prize.
Genuine Scooter Co. has a marketing relationship with the studio, but PiaggioUSA’s marketing department couldn’t resist getting in on the action. Piaggio’s marketing department emailed a letter to dealers bragging about the appearance of Piaggio and Vespa scooters in the film, and praising Vespa Dallas’s group ride to a screening, with a link to a local news video.
Tom Hanks’ film Larry Crowne opens nationwide on July 1, with earlier premieres in some cities (contact your local Genuine dealer for info). What with Hanks being a scooterist, and scooters being prominently featured in the flick, Universal was kind enough to offer a prize package for one lucky 2strokebuzz reader, including a Larry Crowne notebook, a t-shirt and a $25 gasoline gift card. To enter, all you have to do is post a comment below answering the following question: Continue reading “Win a Larry Crowne prize package from 2strokebuzz!”
I know, people ride in flip-flops all the time. But to PROMOTE that? To ENDORSE it? That’s just plain irresponsible. I’d love to see a flood of tweets to @Havaianas and @VespaUSA from safe scooterists. And as @scooterism points out: “Aside from safety, this is why drivers don’t take us seriously.” (thanks, Eric, for leading the charge!)
And don’t give me “Havaianas makes other shoes” and “You don’t have to wear them on your scooter,” Havaianas is famous for flip-flops, the ad shows flip-flops and a Vespa, their “Make your own” system only offers flip-flops, and the “other shoes” they make are also totally scooter-inappropriate anyway. On top of that, the copy says “You can stay in-style in your Make Your Own Havaianas and be eco chic on a brand new Vespa!” which certainly implies that you’d do both at the same time.
Tweet what you love about Corazzo gear @Corazzo and win a gift certificate or a new perforated leather Corazzo 5.0 jacket. 3 certs and a jacket will be given away every weekday until Aug. 25. (Their regular site and contest page appears to be down at the moment.)
Do it. Now. If I was guaranteed a free Vespa, I might eat at Burger King and go see a Twilight movie. “I Love You Man,” “Transformers,” it’s like they know all my favorite movies. I’m looking forward to the “Eat a live scorpion, then see your grandmother naked, win a Vespa” promotion.
What’s up with these contests lately that give away Vespas (in the case of the Jet Blue One Thing Thats Green Sweepstakes, a lot of Vespas) as a runner-up prize, with “top” prizes that no one would want (in this case, flights to the third world, or the “opportunity” to listen to Deepak Chopra’s mullarkey in person? Admittedly, the washer and dryer look nice, but we’ve got that covered.
KYMCO is sponsoring the IZOD Indy Car Series again this year, so they’re running a Live Like an Indy Car Driver contest. Grand Prize is a KYMCO 4-wheeler, but with luck, you can win the two runner-up prizes: KYMCO Super-8 scooters signed by IRL racer Ryan Hunter-Reay. Pick up an entry coupon at any KYMCO dealer.
Aside from the Memorial Day limelight, would life really be that great to be an Indy Car driver? I’d imagine it’d be a lot of carefully-budgeted interstate travel, groveling for sponsors, and squeezing performance out of an underfunded car and crew, I dunno, it sounds like the pits, no pun intended. I’ll take graphic design over IRL racing any day. Maybe I’m biased from my uniquely shitty experience at Indianapolis Motor Speedway a couple years ago, and IRL would be loads better than NASCAR, that’s for sure.
Win some Vespa promotional items from Vespa Lexington. That flag is quite sweet and we’ve had an empty flag bracket ever since the pirate flag was stolen from 2SB HQ. Thanks, Michael! Hopefully this post will create a trackback link and it’ll count as my entry.
Apparently there’s a Vespa in that new Paul Rudd movie. So VespaUSA, finger placed firmly on the pulse of their immature-frat-boy-comedy target market, is running a contest. I’m trying to fit in a Vampire Weekend joke, but it’s not coming.
UPDATE: Did I say “finger on the pulse?” They’ve got a contest on MySpace. too. You might remember MySpace, it’s an old website from back when Vampire Weekend was popular.
Oh, the fun we’ll have: A Discovery Science game show is looking for suggestions to destroy a scooter for a gameshow. Flyscooter clearly subscribes to the theory that there’s no such thing as bad publicity, ha.
(If you’re not a Modern Buddy member, post your suggestions here, I’ll repost them over there and credit you with the idea.)