British manufacturer Reevu claims their motorcycle helmetsâ€”with a rear-view-mirror system integrated withinâ€”will be available this year, for about US$400, less than many “regular” motorcycle helmets. The helmets reportedly meet worldwide safety standards. It’s a great idea, if it works well, though just about anything would beat the hell out of a wobbly-ass vintage scooter mirror.
Piaggio Group Americas ran a full-page ad in today’s New York Times featuring an appeal from president Paolo Timoni to the mayors of American cities:
Another reason to move to England: The British Department for Transport’s THINK! safety campaign features a chilling TV spot and an extensive print campaign to remind motorists to keep an eye out for motorcycles. (Thanks, Girlbike)
In another example of how the British motorcycle industry kicks the American motorcycle industryâ€™s ass, Honda UK is offering â€œlicense classesâ€? for 5-11-year olds at local bike shows. The licenses arenâ€™t valid, of course, but the program delivers a message about safety and responsibility to british kids (along with Hondaâ€™s sales message) at an age […]