British manufacturer Reevu claims their motorcycle helmetsâ€”with a rear-view-mirror system integrated withinâ€”will be available this year, for about US$400, less than many “regular” motorcycle helmets. The helmets reportedly meet worldwide safety standards. It’s a great idea, if it works well, though just about anything would beat the hell out of a wobbly-ass vintage scooter mirror.
Piaggio Group Americas ran a full-page ad in today’s New York Times
featuring an appeal from president Paolo Timoni to the mayors of American cities:
Continue reading “Piaggio NYT ad targets U.S. mayors”
In another example of how the British motorcycle industry kicks the American motorcycle industryâ€™s ass, Honda UK is offering â€œlicense classesâ€? for 5-11-year olds at local bike shows. The licenses arenâ€™t valid, of course, but the program delivers a message about safety and responsibility to british kids (along with Hondaâ€™s sales message) at an age when their American counterparts are riding dirt bikes without helmets on their uncle’s farm.