British manufacturer Reevu claims their motorcycle helmets—with a rear-view-mirror system integrated within—will be available this year, for about US$400, less than many “regular” motorcycle helmets. The helmets reportedly meet worldwide safety standards. It’s a great idea, if it works well, though just about anything would beat the hell out of a wobbly-ass vintage scooter mirror.
Category: Legal & Safe
Piaggio NYT ad targets U.S. mayors
Piaggio Group Americas ran a full-page ad in today’s New York Times
featuring an appeal from president Paolo Timoni to the mayors of American cities:
Continue reading “Piaggio NYT ad targets U.S. mayors”
Take longer to look for bikes
Another reason to move to England: The British Department for Transport’s THINK! safety campaign features a chilling TV spot and an extensive print campaign to remind motorists to keep an eye out for motorcycles. (Thanks, Girlbike)
Honda UK’s “My First License”
In another example of how the British motorcycle industry kicks the American motorcycle industry’s ass, Honda UK is offering “license classesâ€? for 5-11-year olds at local bike shows. The licenses aren’t valid, of course, but the program delivers a message about safety and responsibility to british kids (along with Honda’s sales message) at an age when their American counterparts are riding dirt bikes without helmets on their uncle’s farm.