From a Globe and Mail story about the new “MTV Canadia:”
â€œI joked that … we’re going to see Pimp My Snowmobile,â€? Mr. LeBlanc says with a chuckle, a reference to the popular MTV program Pimp My Ride in which old cars are restored and customized to hip status. It may not be that much of a joke. Mr. Schwartz notes that MTV in Germany has a version called Pimp My Bicycle, and in Italy they’re developing Pimp My Vespa.