Honda UK’s “My First License”

In another example of how the British motorcycle industry kicks the American motorcycle industry’s ass, Honda UK is offering “license classesâ€? for 5-11-year olds at local bike shows. The licenses aren’t valid, of course, but the program delivers a message about safety and responsibility to british kids (along with Honda’s sales message) at an age when their American counterparts are riding dirt bikes without helmets on their uncle’s farm.