2strokebuzz sources report that local Piaggio/Vespa dealer Vespa Chicago will soon close their Vespa Boutique on Diversey and their showroom in Maywood (within the Volkswagen dealership of parent company West Suburban Auto Group). The new Vespa dealer for Chicagoland is rumored to be Motoplex USA, a motorcycle/powersports dealership with showrooms in Worth and Joliet, IL, and an upscale Chicago showroom on Wells Street called “Old Town Motocycle Shoppe.”
As Motoplex did not immediately reply to our confirmation request, this information is still hearsay, but such a move seems absolutely consistent with recent changes in Piaggio’s strategy. West Suburban seemed unlikely to add Piaggio brands Moto Guzzi and Aprilia, while Motoplex is already an Aprilia dealer. Old Town Motocycle Shoppe has a prime upscale retail location and employees with motorcycle experience, and Motoplex’ other two dealers may be more accesible to suburban and even rural customers. According to one of our sources, Vespa Chicago’s general manager Dan Kay will move to Motoplex along with Vespa/Piaggio. It is unclear whether Piaggio or West Suburban Auto Group terminated the relationship, why it was terminated, or exactly when the transition will take place. Vespa Chicago opened in 2000, they’ve been Chicago’s sole dealer since Vespa’s return to the United States in 1999.