My Burgman

my burgman (del piero)

Juventus and Italy football star Alessandro del Piero stars as “Mr. Burgman” in Suzuki’s rather nifty “My Burgman” site for the Italian market. We marvel at the lengths Suzuki will take (del Piero is arguably Italy’s biggest sports star) to make a dent in the Italian scooter market, compared to the complete lack of a US marketing campaign for the Burgman. (From Motoblog)

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