As we suspected the other day, the Yamaha VOX scooter is actually on the market in Japan, with a fun flash site to promote it (if you read Japanese). Now Japanese mods (don’t laugh, you wouldn’t believe how many Japanese mods there are) are surely torn between vintage scooters and a spiffy retro scooter bearing a brand name synonymous with the British Invasion. (I suspect they’ll stick with vintage).
The story of Japanese musical instruments roughly follows the development of their motorcycles: Japanese products that started life as cheap knockoffs (are you listening, China?) eventually surpassed many Western instruments in quality and features, at a much lower price, and eventually dominated the market and put the original makers out of business (are you listening, corporations?). So it’s a bit funny to learn Vox’s parent company, Korg, is owned in part by Yamaha, and they’re leveraging the brand name to sell scooters.