The Boston Phoenix’s review of the Commonwealth Shakespeare Company’s “Taming of the Shrew” succumbed to a Vespa marketing gimmick even as they acknowledged it:
Paul Farwell’s Baptista is a smooth old-country operator, and there is a spry, athletic turn by Antonio Edwards Suarez as Petruchio’s hyperactive manservant, Grumio, who arrives with his master on a leopard-skin-seated Vespa. (Nice product placement for corporate sponsor Herb Chambers Vespa.)
Oops, we fell for it too. Damn you, Herb Chambers and your wily marketing department!
yeah.. they did that about 3 or 4 years ago at Navy Pier at their shakespere deal.