Scooternista, a new scooter blog, follows “Modelcarguy” and his quest for two (or three) wheels. The perspective is interesting as he’s not really sure what he wants (he’s leaning towards an Ape or Bajaj threewheeler at the moment) and he’s not entirely sold on the scooter concept to begin with, so his indecision is our gain. Like us, he was dubious of the “scooter economy” promised by Piaggio’s Vespanomics site (and every other scooter company, dealer, and newspaper article). He did the math related to his situation and found what we suspected– in most cases, there are better reasons than economics to buy a scooter.
We’re working on a story outlining the successes (we’re happy to report there are some!) and shortcomings of Piaggio’s “Vespanomics” and “Open Letter to Mayors” PR campaigns, look for it later this week. Please get in touch if you have any insight.