“Always travel with a chauffeur”

Lewis Lazare on the new Moët ad campaign:

moet.jpgEach execution portrays a rather off-the-wall scenario that still manages to convey a certain charm. In one ad, a fetchingly elegant and beaming woman attired in a smashing evening gown is perched on the back of a Vespa along with a case of Moet. Her date in the scooter’s driving seat is eyeing her with a big smile, as if to suggest “look what I got for the holidays!” The tongue-in-cheek copy reminds readers to “always travel with a chauffeur.”

“Look what I got for the holidays! A drunk debutante bouncing around on the back of my bike.” Great. Moët clearly didn’t get the memo that Vespas are no longer luxury items. It’s 2006! They’re utilitarian eco-friendly transportation for everyone!

One thought on ““Always travel with a chauffeur””

  1. Moet is the PBR of Champagne, so it’s a good fit as far as I’m concerned.

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