We haven’t done a news roundup in about a month, so we’re breaking it down by company. Here are some late-February/early-March news stories about Piaggio and Vespa:
- Vespa’s anime-porn-styled pre-Valentines-Day ad on Yahoo is red-flagged by personal security experts. (Little do they know PiaggioUSA have never figured out how to spam.)
- In Mid-February, a PiaggioUSA press release explains that a new study (financed by Piaggio) has solved New York’s traffic and environmental woes. The press takes their word for it (the study isn’t included in the press release) and the story makes news nationwide.
- On February 22, Piaggio announced big plans for foreign plants and 1 million vehicles annualy by 2010. The plan includes regional manufacturing and distribution to facilitate the growth (from 2006’s 850,000 vehicles).
- Vespa and Piaggio scooters are now available down the street from the Bluth’s Banana Stand.
- “All I could think as I rode the Vespa GTV250 in unseasonable rain along Cape Town’s Atlantic coast was: ‘Who on earth will lay out [$9400] for a scooter?'” Motoring.za test-rides the Vespa GTV250.
- The PR-fluff-boilerplate “Police on scooters” story meets the MP3 era as Savannah cops test the three-wheeler on St. Patrick’s day. Intrepid!
- On Friday, March 16, Piaggio announced 2006 profits were up 10.4% over 2005. A 0.03-euro dividend to investors has been proposed.