Sure, Italy and the U.S. are two very different markets, but you’d think this data would mean something to American motorcycle marketers. 15 of the top 20 selling motorcycles in Italy (Jan-June 2007) are scooters. The top five are ALL scooters. The top-seller is a 150cc. The top three are all Honda SH-series scooters. (Why aren’t those here, come ON, Honda!) The best part? There’s not a single bike on there over 750cc. If Italy can sustain that kind of sales/growth with such restrictive displacement and emissions guidelines, U.S. sellers need to abandon the “But 1600cc cruisers are what people WANT!” mentality. Motorcycles are a niche market here, it’s time to focus on the other 99% of Americans who are so repulsed by overpowered and unpleasant-to-ride cruisers and sportbikes (and the people that ride them). Teach them that a responsible, polite motorcycle or scooter can change their lifes.