Colaninno outlines Piaggio’s plans for 2008

Forbes reports Piaggio expects to cut costs this year to improve profits in a “flat” European market. Chairman Roberto Colaninno predicted growth in the commercial three- and four-wheeler markets in Europe and India (New Ape and Porter models were released last week), and vowed to maintain scooter market share with new models. As for the American market, (in Forbes words):

The US market will be stable, [Colaninno] said, noting Piaggio mainly sells Vespa scooters where customers are not particularly concerned by price and the ‘very high margins’ offset the weak dollar.

2 thoughts on “Colaninno outlines Piaggio’s plans for 2008”

  1. High margins for them. I’m sure dealers will love to read that.

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