The Bajaj empire consists of financial services, consumer electronics, and insurance companies along with their motorcycles, scooters, and industrial vehicles (and soon, their consumer automobile). It’s time for a new logo, though the story doesn’t bother showing us what it looks like. It sounds like the all-caps “BAJAJ” text (used under the “flying B” in the Bajaj Auto logo) will be used within logos for Bajaj Electricals, Bajaj Allianz Insurance, and Bajaj’s other holdings and financial services companies. Yes. I just linked to a Bajaj toaster. It’s not as silly as KTM’s toaster.