Just when you think you’ve seen every vintage Vespa film there is, YouTube digs up more gold. This 1961 Vespa commercial, presumably produced by ’60s East-coast distributor Vescony, makes a very clear argument for the Vespa as a commuter vehicle, then pushes their luck with exaggerated mileage promises (125mpg?) and oversimplification of the engine to “three moving parts.” (The party line has always been four, which already seems a bit oversimplified, unless you’re counting, for example, the entire transmission consisting of the gearshift linkage, gear cluster, shifting cross, and Christmas tree as “one part.”) A great find. (Thanks to Dave McCabe.)
UPDATE: VCOA historian John Gerber comments:
It’s definitely Vescony, but it’s 1964 NOT 1961. It’s a Carl Alley produced commercial. Several were produced, but Piaggio would not share in any of the costs for airing them. They were never shown nationally, but some of the larger dealers showed them locally during non-primetime. In general, they were way too expensive to be shown even at off times. I saw one only once for my local dealer during a Saturday afternoon movie re-run. If Piaggio had enough sense to underwrite serious advertising in the U.S. things might have gone a lot different for them.