No, Roberto Colannino isn’t looking to acquire another airline,* Piaggio USA is marketing directly to Continental employees in Newark, NJ as part of a Continental Airlines alternative-transportation program featuring designated scooter parking and giveaways. It’s actually a pretty neat idea, though it might be tough to implement on a wider scale.
*It’s easy to forget that the Vespa’s roots are in aviation. Piaggio Aero (an entirely separate company, but still bearing the Piaggio name) still makes airplanes. It’s odd that with all of the news about Colannino’s acquisition of Alitalia, that factoid never came up.