Here’s a video recap of “The Vespa Experiment,” a Pacific-coast tour by three musicians on Vespa scooters. One of the musicans, Amber Rubarth sums it up:
I feel like this whole tour was all about getting to the core of life and purity and innocence. And, just getting back to the musical part and not in the business of it.
Sure, apart from the fact that it was PiaggioUSA marketing scheme, business didn’t enter into it at all, ha. The music’s not my thing (noodly earnest mellow acoustic pop) but they seem like nice kids. As far as PiaggioUSA marketing schemes go, it seemed pretty successful, and if nothing else, three musicians had a good time and a once-in-a-lifetime experience, so Vespa FTW!