Confirming rumors from last week, Dealernews reports that Piaggio USA has cut a few management positions, including vice president of sales/marketing and three sales directors. President/CEO Paolo Timoni looks into his crystal ball and speaks:
We don’t expect 2010 sales to go back to 2008 numbers.”
Thanks, Nostradamus! We’ve long mocked PiaggioUSA’s top-heavy management, expensive infrastructure, Harley-style marketing, and ridiculous sales goals, so maybe this is just the change they needed. PiaggioUSA does seem to slowly learn from their mistakes, so hopefully this is just a step towards a more sustainable model for long-term U.S. success, rather than the first step towards abandoning the U.S. market–yet again–when things look grim.