â€œThe key to the Vespa is that it has a soul,
It is not just a piece of machinery.â€?
You may remember reading those words last week during Piaggio’s celebration of the 60th anniversary of the Vespa. It’s a quote from Roberto Leardi who (we’ve confirmed) was named head of the new “Vespa World Club” at the 57th National Congress of the Vespa Club d’Italia. Leardi’s comment struck us as very insightful, and we hope that as he leaves Rome for his new office in Pontedera he keeps the soul of the Vespa independent from the balance sheet of the company that created it. Piaggio’s choice of Leardi is a good start, and we look forward to hearing more about the goals and organization of the new World Club soon.