That’s our proposed tagline for Peroni, but 2sbBrandPartners didn’t get the account, so they end up with this: director Gabriele Muccino’s film Senza Tiempo, an Italian film for an Italian beer company about making Italian films for an Italian beer company. Meta! As required by Italian film law, there’s an obligatory Vespa VBB and Fiat 500. (at 1:40). More background (and a better quality video) at Peroni’s site if you can find it through the age verifications and Flash nonsense (don’t get sidetracked by the “Vespa” link that goes nowhere Vespa-related).
I’m so glad I work only nominally in the advertising industry.
Thanks for the link, Bradley J.!