Malaguti does something kinda neat

Chris Esposito of Malaguti USA: “Unlike the other European brands introduced in to the U.S. market, Malaguti remains true to the Mod heritage of the scooter.” By making this? Ok, it’s quite cool looking, but someone needs to bone up on their scooter history, Mods didn’t invent scooters, they just turned them into a fashion accessory for spoilt teenagers. Oh, wait, maybe he is right.

2SB Book Club: Stoned

I’m reading Stoned by Andrew Loog Oldham, the Rolling Stones’ manager who coined one of my favorite phrases “there’s no such thing as bad publicity.” It’s a good read so far, and I’m not even to the Stones part yet. All you Mod types might dig it.

Orbit Vespa ad

There are so many TV ads lately with gratuitous Vespa usage, they’re not even worth mentioning. But the new Wrigley’s Orbit Gum ad is the best yet, in which Vanessa and her associate from the Orbit Institute chase a Harley guy on their white sidecar Vespa. Very cute. Can’t find it online, though.

Vespa Font

Niall’s smallframe site, already a great resource, has added links to download his font “Primavera,” based on the ’70s Vespa logo. Nice work, Niall, and thanks for the Mac version!