Piaggio’s New Business Plan

Piaggio announced a new business plan today:

The plan is focused on new industrial plants in India and in Vietnam, on strengthening the commercial presence in Asian markets via new products and on development of new technologies for European and American markets…”

This clearly breaks the paradigm and thinks outside the box of Piaggio’s 2007 plan to build more scooters in India and Vietnam and Brazil, while strengthening their commercial presence in Asian markets via new products and on development of new technologies for European and American markets.

Colaninno is surely a visionary, but I bet I can predict his 2012 plan: Piaggio will manufacture more different scooters, and sell them to people, at a profit — wait for it — around the world! If we’re all lucky, that may still include the United States

Piaggio’s EICMA site

I could have saved myself a lot of work if I’d seen this a few days ago: Piaggio Group’s site for Milan motorcycle show visitors. Don’t worry, I’ll still do the Piaggio writeup, but this might give you more detail than my stories, and won’t leave out the motorcycles, some of which are interesting. It’s strange that this site calls the Vespa S the “LXS” wheras the press release avoids making any connection between the LX and S models. (Thanks, Myttrr mA5ty.)

Aprilia and Derbi at EICMA 2006

Despite our promise to tackle Piaggio’s Milan show offerings next, it proved too daunting a task for one night, so we’ll finish that up over the weekend. In the meantime, we present Derbi and Aprilia’s new products from the EICMA. It’s clear from just the press releases that Derbi and Aprilia are still not fully integrated into the Piaggio machine. The text is organized differently, less details are given, and the English translation is even more awkward (In Derbi’s case, perhaps a result of translating from Spanish to Italian to English).



Derbi scooters are still unavailable in the U.S, but for what it’s worth, their Atlantis and Senda models will be offered in new colors. The GP 125 and 250i have been modestly updated, note that the 250 has been given electronic fuel injection. The only all-new model is the Boulevard S (pictured above), a nice-looking big-wheeler offered in 125 and 250cc displacements.


Aprilia hyped some new motorcycles in Milan, but didn’t have too much to show as far as scooters, not deeming any of them important enough to include a photo with Piaggio’s press kit.

Four variations of the Scarabeo line have changed. The 2-stroke Scarabeo 50 Street has been given some minor cosmetic changes, including new wheels and a new front fairing. The Scarabeo 125 Street and 200 Street have been given “a lighter design and form make for perfect access to the Scarabeo range,” whatever that means, and are now available in “Blue Couture,” “Shot Grey,” and “Shine Red.” The 250 has a new fuel-injected engine. No mention is made of the 4-stroke 50, 100, 400, or 500cc models, which are presumably unchanged from 2006. It’s also unclear why the world needs eight versions of the Scarabeo.

The Atlantic 400 boasts a new top-end design, a watercooled one-cylinder with a higher-flow valve that meets A2 licensing and Euro 3 emissions standards. The Atlantic 125, 250, and 500 presumably remain unchanged.

The venerable SR 50 has been given new replica graphics based on Jorge Lorenzo’s World Championship winning “Spain’s No. 1” Aprilia RSW 250 .

The range also includes the Sonic 50, Mojito Custom (pictured above, and rumored to be returning the the U.S. at a lower price in 2007), and the Sportcity 125, 200, and 250.

More photos in EICMA06 Gallery.