PJ Chmiel is one of the best designers I know, and the Scooterworks USA catalog is one of the most daunting design projects known to mankind, so I was floored when I got my copy (what was it, two years ago?). When I bought my first Vespa in 1995, the Scooterworks catalog was a typed price list. It’s been redesigned several times since, but even design icon Carlos Segura’s take (circa 1996) didn’t hold a candle to P.J’s version. (P.J. also designed the Stella, Blur, Rattler, and Buddy identities for Genuine Scooters, but left Scooterworks/Genuine last fall.) Today, Trish came across a design critique of the catalog written by a couple catalog design “experts”. While they make some valid points, it’s clear they (and the catalog industry in general) have no idea about how much impact a catalog can make when it’s actually looked forward-to, enjoyed, talked-about, and kept on-hand for years by a carefully-targeted audience, rather than a by-the-numbers book full of cranberry duvet covers cluttering up the mailboxes of millions of people that didn’t even request it.