Australian Yamaha scooter TV ad

Via Steve, a nicely-done Australian Yamaha TV commercial showing the economical aspects of their scooters. Genuine and even PiaggioUSA are working on pretty limited budgets, but you have to wonder why Yamaha and Honda, who actually do run national spots on cable TV, haven’t done anything like this here in the U.S. yet. If it […]

Bajaj activates their CAPS LOCK key

The Bajaj empire consists of financial services, consumer electronics, and insurance companies along with their motorcycles, scooters, and industrial vehicles (and soon, their consumer automobile). It’s time for a new logo, though the story doesn’t bother showing us what it looks like. It sounds like the all-caps “BAJAJ” text (used under the “flying B” in […]

Another (positive) Honda-inspired rant

Bob sent this great Honda ad from 1967. The ad’s a perfect illustration of everything Honda got right back then, and explains how they came to dominate the U.S. motorcycle industry at that time. There are a lot of ideas here for aspiring foreign scooter and motorcycle importers (in no particular order):

“The Greatest Scooter Experience”

Chelmsford S.C. is not overly modest, the URL for the Camber Sands rally is They might be right, the rally sounds pretty awesome, but why, in the land of Neville Brody and Peter Saville, is web design trapped in 1998? Aren’t all British scooterists graphic designers like they are here? (Thanks for the link, […]

Racing decals

A while back, we linked to Cartype’s awesome gallery of model racecar decals, full of great references for scooter paint jobs, but their gallery of racing and parts suppliers decals and logos is even more fantastic.