La Vespa se gustan Concha

The Scooter Scoop posted this video with the headline “I Love Baseball,” but I’m pretty sure she’s saying “Vespa,” so I think Steve was joking. The sixties-via-eighties (or is it fifties-via-seventies?) Chroma Key majesty is something to behold. For a moment, I thought it was a “winter” version of my favorite song, but it turns out it’s “Vespa, Vespa,” by Concha Velasco, a Spanish actress who’s starred in over a hundred films and television shows, including two currently in production.

Vespa Blogs: 404

It appears that Vespaquest and Vespaway have both been shut down, either because PiaggioUSA and CooperKatz were embarrassed by bad press, or too disorganized to pay hosting or domain fees.

I want to make it very, very clear that even though I find perverse joy in Piaggio’s dismal marketing failures;

  1. I’d find even more joy if they did something right. (I’ve seen the new MP3 print ads, and they’re fantastic, I hope they make the most of that opportunity.)
  2. It’s 100% inaccurate to call the blogs “failures” (as I have) because both were entirely successful, despite Piaggio’s lack of involvement. A child abandoned by her parents that ends up going to Harvard is not a failure, but the parents deserve none of the credit. The blogs were raised by wolves, Crystal and Neil specifically, and they did a really amazing job. I looked forward to both sites daily. Crystal’s Girlbike is among the best scooter sites out there, and I check it religiously. In the past, I’ve credited them with “making the most of what they had to work with,” which sounds negative, but it was meant as a compliment, they did a lot for Piaggio for just about nothing in return.
  3. Both blogs were important resources that should have remained on the web. Even though the most recent post on each was a bit embarassing for Piaggio, the other 99.9% of the content was good stuff, and good marketing for Piaggio. The content will be missed, and I hope Crystal and/or Neil can repost it on their own sites, or otherwise make it available once again (It’s still cached in Google).

GTS exhaust gasket: Technical Bulletin No 18/06

In September 2006, we reported on a potential safety hazard involving the GTS250’s exhaust gasket. At the time, the issue got a lot of attention on the scooter forums, and many Vespa owners have been surprised by Piaggio’s lack of a public response. Today, 2strokebuzz received an email from “Paolo Timoni” (clearly not the real Paolo Timoni, as you will see):

Piaggio acknowledges a flaw in design and issues a tech update (months ago?). They post the update quietly in archives of dealer net perhaps intending to defer responsibility for the flaw on improper maintenance if a bike loses brakes/burns. Too bad for people who work on their own bikes not to have the very critical information. Oh and “wear and tear” muffler maintenance will run you $30 for the part + labor every time you remove exhaust…???? Does the NHTSA know about this?

Attached to the email was a PDF of “Piaggio Technical Bulletin No 18/06,” titled “VESPA GTS: Maintenance Procedure for Exhaust System/Gasket.” The bulletin is from Piaggio&C s.p.a. (not PiaggioUSA) and so is presumably targeted to dealers worldwide. For copyright reasons, we won’t post the bulletin here, but (along with a few photos outlining alignment and placement) here is a summary:

  • The graphite exhaust gasket (Part 826388) must be replaced any time the exhaust is removed from the downpipe.
  • A re-used gasket, or improper positioning or torque upon replacement, may result in exhaust gases leaking from the joint, with the possibility of heat damage to surrounding parts.
  • The part is considered a “wear and tear” item, and thus must be charged to the customer at any service after the first.

We can’t speak to “Paolo’s” charges that the bulletin was backdated or purposefully buried in the service archives. It is dated September 19, 2006, a couple weeks after the internet flare-up. The bulletin does make it clear that the gasket must be replaced or danger could result, which is good, but considering the number of home mechanics in the scooter world, and the necessity to remove the pipe for service as simple as changing the rear tire, that the public should have possibly been better informed, and the specific dangers made even more clear to the dealers. Additionally, it is unclear if there were ever quality issues with the gaskets, or if they should be replaced regularly even if the exhaust is not removed. Piaggio absolutely should address these concerns to the public, whether or not NHTSB involvement is necessary.

2sb contributor/scientist/scooter mechanic Brooke Kelley makes a good counterpoint:

I think people need to get used to the idea that now that they’ve got what they wanted in gigantic 4 stroke scooters with freeway cruising power, that they will have to pony up for maintenance, just like a car. When you have to remove exhaust headers on a car, no garage would reuse gaskets that are crucial like that.

If the problem *is* limited to reassembly, mechanics (amateur or professional) should know better than to re-use a gasket. But considering that the exhaust must be removed to change a tire, a service often performed outside a dealership, and that it costs $30, more than a typical gasket, it would be wise for Piaggio to clarify the importance of replacement to owners, and possibly suggest they keep a spare gasket handy. At the time of the original buzz, many owners and dealers claimed that the gaskets were nearly impossible to find. This may have complicated the problem and provoked dealers to re-use gaskets rather than keeping scooters in the shop for weeks waiting for the part.

Even if the bulletin was published (and publicized to dealers) as soon as the problem was discovered, it seems Piaggio could have taken further steps to remedy the situation, both from a safety and a public-relations standpoint. That photo of a gutted GTS on the side of the road, whether it was legitimate or not, probably didn’t sell many bikes.

BBC America goes mod

BBC America

BBC America unveiled a new identity this week, designed by mOcean. The new logo is a modified “mod target,” aka “Royal Air Force rondel,” let’s hope they have better luck with that than Lambretta Clothing. A new series of channel IDs include this one, featuring a euro-spec Vespa P200E (right-click to download) parked at a biker bar. (Thanks, Steve. Video and still: mOcean.)

VespaUSA, the internets, and missed opportunities

Ex-Vespa-blogger Crystal Waters points out at Girlbike that even the marketing community has picked up on Piaggio’s failure to support the official Vespa blogs. ClickZ’s headline, (“Two Years After Launching Brand Blogs, Vespa Forgets Them,”) is misleading, they were forgotten about ten minutes after CooperKatz patted themselves on the back for inventing the idea. Still, even though both blogs were frozen in time with a depressing lead post about Vespa’s lack of enthusiasm, the VespaUSA site linked to them until yesterday (presumably the links were removed as a result of the ClickZ story).

Another punchline comes from a VespaUSA visitor who requested a catalog online and waited three months for it to arrive. As of today (January 3, 2007), the VespaUSA site launches a pre-Christmas promotion popup page. The front page features four “news” stories, two dating from June 2006 and at least one (possibly two, it’s unclear) featuring an expired promotion. Neither PiaggioUSA nor VespaUSA’s site mention a 2007 lineup, or the most-anticipated scooter of 2007, the MP3 (which amazingly remains without a name for the American market). One has to imagine that the majority of hits to a motorcycle manufacturer website in January are going to be people looking for new model info.

Canadian Scooter Corp. announced their 2007 Vespa/Piaggio lineup in mid-December (featuring the MP3, but no Vespa S!), but their site is also woefully out of date, featuring “news” from May 2006 and nothing about the new models.

If Piaggio as a corporation doesn’t have the reaction time or resources to keep their own sites up to date, (simply a fact of life for some bureaucratic corporations), the two Vespa blogs were a perfect way to spread information –on their terms–in a more timely manner. That’s why it’s even more depressing to see that they couldn’t muster the little effort required to communicate with their own (volunteer!) bloggers. With so many scooter bloggers, “official” and otherwise, doing their work for them, you’d think PiaggioUSA would be able to capitalize on their own hype, rather than abandoning every initiative they start. Once again, I ask, what the hell do Vespa’s marketing people (in-house and at CooperKatz) do all day? There’s very little evidence of marketing at the national level, in the past year they mustered nothing but an occasional PR-fluff newspaper story, the “Open Letter to Mayors,” the Vespetition (their master opus, maybe a week’s worth of work) and a handful of ads in national scooter magazines. Meanwhile, they’re awarding dealerships to anyone who asks, so they can say their “sales” are up. Perhaps their “marketing” is all at the dealer level?

100,000th Vespa of 2006

Vespa-100000.jpg

At 12:30pm on Tuesday, December 19, a red Vespa GTS 250, the 100,000th Vespa of 2006, rolled off the Piaggio assembly line, a production milestone not reached since 1990. Vespa production topped 50,000 in 2004, and reached 87,000 in 2005, so Vespa production has doubled in two years. Piaggio chairman/CEO Roberto Colaninno came down to the line for the celebration, and announced the company will donate one Euro for each Vespa sold in 2006 and 2007 to the Italian multiple sclerosis association AISM. Photo: Piaggio

News bits

Sorry, we’ve still been a bit under the weather and busy with the impending holidays, but here are some stories from the last week to keep you up to date:

Portanje’s Nostalgia Collection

Kees Portanje’s famous Vespa museum has expanded their website since we last checked in (it’s been a few years!). The site now features hundreds of photos of Portanje’s scooters, album covers, posters, toys, and more. Good to know that the first three issues of 2strokebuzz are tucked away in a folder in a cabinet somewhere on the premises, waiting for a wave of mid-90s scooter-scene nostalgia.