Category: Sightings

Scooters pop up all over the place

VVV: David Bowie “Absolute Beginners”

Did we just post two videos? and did we just miss two weeks of Vespa Video Vednesday? Never fear, we didn’t forget you. Today we have another clip from David’s list that just so happens to be one of my favorite songs:

Artist: David Bowie
Song: “Absolute Beginners”
Album: Absolute Beginners film soundtrack (1986)
Scooter(s): Vespa GS
Scooter content: 5 seconds
Jump to the good parts: 2:19, 2:22, 2:36

David Bowie, of course, is a genius. As Jon Langford would put it, he’s the “Chameleon of Rock.” And Colin MacInnes’ Absolute Beginners, is definitely one of my favorite books. So what could be better than a film version directed by Great Rock and Roll Swindle director Julien Temple, featuring David Bowie AND Ray Davies (AND Edward Tudor-Pole)!?

Well, the film turned out to be nothing but a marginally entertaining (at best) musical (no!) love story that nearly ignored the book’s rich drama of gentrification, race relations, and the rise of the English teenager. The Fifties setting was overwhelmed by the Eighties set design, and today it looks dated and campy. The soundtrack holds up a little better, featuring songs from Jerry Dammers (of the Specials), the Style Council*, and rare proof that Sade was a promising talent back when she had a last name. Even Ray Davies’ subtle nostalgic song is pretty good. But the gem was this David Bowie track.

Julien Temple directed Bowie’s epic “Jazzin’ for Blue Jean” video in 1984, and Bowie was chosen to appear in the film as shady advertising magnate Vendice Partners. The single was recorded in June 1985 but delayed to wait for the film’s release. The video is nothing special, a Duran Duran-inspired parody of British “Strand” cigarette commercials with awkwardly-chromakeyed film footage worked in. The scooter footage is minimal, and all from the film (a Vespa GS graces the soundtrack album cover and makes a few appearances in the film).

But, oh, the song is so great. It strikes me as the anti-“Uptown Girl,” showing Billy Joel that Eighties arena pop could actually be fused with doo-wop without disastrous results, and thus proving David Bowie is actually capable of anything. The lyrics are beautifully vague and can make me cry if I’ve had a couple beers and I pretend it’s about whatever dramatic situation is troubling me at the moment. Even the obligatory Eighties sax solo is magnificent. It’s perhaps a bit long, though it’s available in several remixes of varying lengths across CD, CD3(!) LP, 7″, 12″ releases. The film was massively hyped before release, then panned by critics and fans, but the single reached #2 in England and nearly cracked the top 50 in the U.S.

There, it’s ten minutes until midnight, and VVV lives. All that for five seconds of secondhand scooter footage. See you next Vednesday.

*Speaking of Paul Weller, The Jam’s “Absolute Beginners,” (#4 UK charts in 1981) is surely also inspired (though equally subtly) by MacInnes’ book. It’s really a must-read novel, and in this age of remakes and re-hashed ideas, hopefully another filmmaker has a go at it, but it’s going to be hard to top the two great songs it’s already inspired.

Slaughterhouse XV

sh15poster
Slaughterhouse XV is this weekend in Chicago, a fact so obvious to me that I didn’t bother posting it until now, which is sort of irresponsible of me, sorry. Who’d have known back when we joked about never making it to “Slaughterhouse 5” that the rally would endure and grow for 15 years. It’s changed hands a few times, but it’s always fantastic, and there’s always something for everyone. This year shuffles up the usual schedule a bit with Roller Derby on Saturday night and a bigger-than-ever party on Thursday, and still features a few great rides, one of the best gymkhanas around, and more. If you’re into the whole social networking thing, there’s a ning site.
Continue reading “Slaughterhouse XV”

“The Vespa Experiment” results

Here’s a video recap of “The Vespa Experiment,” a Pacific-coast tour by three musicians on Vespa scooters. One of the musicans, Amber Rubarth sums it up:

I feel like this whole tour was all about getting to the core of life and purity and innocence. And, just getting back to the musical part and not in the business of it.

Sure, apart from the fact that it was PiaggioUSA marketing scheme, business didn’t enter into it at all, ha. The music’s not my thing (noodly earnest mellow acoustic pop) but they seem like nice kids. As far as PiaggioUSA marketing schemes go, it seemed pretty successful, and if nothing else, three musicians had a good time and a once-in-a-lifetime experience, so Vespa FTW!

Dumba Dumba Dumba: Madness’ “City”

Madness’ awesome TV commercials for the Honda City, The City was a compact hatchback with a matching folding scooter that tucked into the back, a concept that deserves to be revisited with the Fit. The jingle was later reworked as the “In the City” single, and “Honda Honda Honda” was replaced with “Doomba Doomba Doomba.”

(Thanks, Heather, awesome find!)

Spider Man and more scooter comics

Eric tweets that the new issue of Amazing Spider-Man (#602) features Mary Jane on a Lambretta. Is that computer-generated art or a gouache painting? And why is Mary Jane so huge? I avoid comic book stores because I’ve chosen to waste all my disposable income on scooters and records, but I might have to pick that up.

Eric runs Modern Buddy, and even if you hate Twitter, follow his “Scooterism” on RSS, it’s always great stuff.

Speaking of comics, Eric (OTHER Eric) at Chicago Scooter Club recently posted a roundup of scooter comics, including Chynna Clugston-Major’s “Blue Monday” and “Scooter Girl” series and a new “Mods and Rockers” comic. And don’t forget Ed Brubaker’s Deadenders and The Originals by Dave Gibbons of Watchmen fame.

Spree to the beach

Artist Jay Nelson rigged up a custom Honda Spree with a surfboard-bearing roof, a retractable awning, and a wooden storage bin. (An early sketch shows he originally intended it to be a Vespa.)

Funny how stuff like this spreads around… The scooter was exhibited last Fall at Nelson’s “The Autonomous Zone” exhibit at TripleBase gallery in San Francisco. Apparently a current exhibition of Nelson’s work at Gottino, a restaurant in NYC, brought the scooter to the attention of a Portugese-language green design blog, and the image ended up on Notcot, where it was spotted at random by John Park at Makezine. In this case, 2SB reader Sharon spotted it there and sent it our way (Thanks, Sharon! This rant has nothing to do with you), but I’ll probably see the Makezine story later tonight when I’m scanning Google News Alerts, and it’ll be on every scooter blog and newsgroup in America by tomorrow, credited to Makezine. I just point this out because it’s interesting how blogs come across stories then other blogs link to the blog they saw it on rather than the original blog, and what could have been a big bonanza in hits for the person that originated the story ends up bogging down their server with anonymous hot-linked image hits. It’s the internet, whattaya gonna do, but I thought it’d be fun to track down the reason that a year-old art exhibition was suddenly getting a spike in attention. It’d be fun to do a website that pulls stories off Boing Boing and Metafilter and Slashdot and Digg and tracks them back to their original genesis, which is usually by someone that put a lot of effort into the story, and was forgotten in the process of re-writing, simplifying, linking, and forwarding.

Not that I don’t do the same thing, all day every day (though I generally don’t help myself to photos when I don’t know where they came from). I’ve been sort of reluctant to post this sort of sixth-hand story lately, but I guess that’s what what bloggers are supposed to do. Hopefully my occasional hard work on original content makes up for it. Sorry about the weird tangent there, but these things interest me.

Adidas/Vespa parties in 5 cities

vespadidas
After teasing America with mostly unobtainable European tidbits, the Adidas Originals/Vespa clothing and shoe line is hitting the U.S. in full force with five launch parties at U.S. Adidas Original stores over the next week:
Berkeley, CA July 23 6-8 PM
Chicago, IL July 23 6-8 PM
Georgetown, DC July 23 6-8 PM
Miami, FL July 23 6-8 PM
Portland, OR July 24 6-8 PM
(Click on the city for the specific invitation)
These “Private Shopping Events” include a 20% discount and a gift with an $80+ purchase (I’m told anything that’s sold out or unavailable in-store can be ordered online at the event with the discount). Visitors can enter to win a customized Adidas Originals Vespa S-50.

New French Cabinet Minister Shows True Leadership

parisIn some delayed spring cleaning, French president Nicolas Sarkozy has made some changes in his cabinet and the nephew of former president Francois Mitterrand is now the new Minister of Culture and Communication. From what I gather of the French that’s probably a pretty big deal for domestic policy. Relevance here lies in that the Frédéric Mitterrand is a Scooterist. In both the BBC story and this video from Le Parisien the mode of transport is prominently noted. Good for you Mr. Mitterrand. Any Francophone readers are welcome to add any relevant translation from the video.

It’s about TIME…

Chad Schaefer (months ago) passed along five great stories from TIME Magazine’s newly-available-online archives. They were decades-old to begin with, so you’ll forgive the delay. Here are some excerpts, click the title to see the full stories.

Speed

TIME, October 17, 1955
…Italian motor-scooter enthusiasts, often harshly criticized for their desire to dominate the road, were still glowing at [79-year-old Pius XII’s] understanding words to a group of Vespa riders: “Those who complain of your noise, do they ever think that your speed may take you to church in time for Mass, or that you may be rushing a sick person to the hospital? Be patient with those who abuse you.”…

Rocks Round the Clock

TIME, August 14, 1964
… Suddenly, the kids began ranging through town in packs, stopping traffic, banging on cars, chanting (“Up the Mods”), looking for trouble. They raided cafes for dishes and glasses to throw, knives and forks to brandish, chased each other up the beaches and down the streets under a hail of rocks and crockery. On the promenade, herds of noisy Rocker motorcycles roared incessantly; buzzing them in hand-to-handlebar combat were enough Mod motor scooters to hold mass Vespa services.…

Fuzz with a Buzz

TIME, January 13, 1967
…the New York police have found a way to let one man cover the ground of five: the motor scooter. Police Commissioner Howard R. Leary has already checked out 575 cops on 80 Vespas and Lambrettas. And he has just asked for funds to buy 300 more. Eventually, he wants all 2,000 patrolmen to mount up…

Drunk astronauts and cosmonauts on scooters in Paris

(no original title) TIME, June 13, 1969
…the next morning [U.S. Astronaut] McDivitt hustled out to the Air Show, where he and fellow Apollo 9 Crewmen David Scott and Russell Schweiclcart showed Cosmonauts Vladimir Shakalov and Alexei Yeliseyev around the American exhibit. The proceedings started somewhat stiffly; then a bottle of bonded bourbon was broken out and things began to loosen up. By the time the revelers reached the Russian exhibit with its plentiful stock of vodka, they were saluting everything from Snoopy to space medicine. Toasted to a light crisp, the space travelers finally piled onto their Vespas and scooted back to the American pavilion—two hours late for their ensuing engagement.…

Victim of Affluence

TIME, February 7, 1972
…In 1970. only 55,000 Lambrettas were sold compared with 180,000 a decade earlier. Faced with the realities of a stronger economy, the late Innocenti’s son and nephew, who now run his company, have stopped production of the Lambretta in Italy but will keep a parts depot. They are arranging a deal with the Indian government and a Bombay company to move Lambretta production to India beginning in 1974…

The Vespa Experiment

Vespanomics is in motion for the Vespa Experiment, in which three singer-songwriters are in the midst of a Vespa tour of California nightclubs and coffee bars. A solid idea, everyone loves acoustic folk peppered with pseudo-environmental PiaggioUSA talking points, until you hear raging bullshit like (take it away, Paolo!):

“If the 69% of Americans who own two or more cars would just switch one set of four wheels for two, the reduction in fuel consumption, emissions, congestion and cost would be significant – not years from now, but right now,”

So all we need to do is immediately and permanently change the transportation habits of a mere 69% of Americans? If only America’s 21 million 2-or-more-car households* bought a scooter (a Vespa, natch), we’d se a significant change?

Am I cynical? Am I a big hater? No. That’s just a ridiculous dream.

Piaggio sold 15 million Vespas worldwide between 1946 and 1996. VespaUSA bragged a few years ago that with new plants in Brazil and Asia, they could supply the American market with 1 million scooters a year, even that was a pipe dream, seeing as how the MIC reported that only 222,000 scooters were sold in the U.S. 2008, the best year for scooter sales in decades.

(Feel free to quote those numbers if you go to one of the shows.)

Also, here’s a bit more detail on Vespa’s Pandora music channels (is that ANOTHER ad agency?) and news that Vespa’s doing a promo tie-in with that sad new Da Vinci Code-prequel.

*The exact number here is arguable, but we’re probably being more conservative than Timoni. First, we’re assuming he’s talking about households, not individuals, it’s ludicrous to think 65% of Americans own two cars personally. We found stats citing 21 million multi-car households in the U.S in 2005, and went with that. If Timoni’s “69%” was applied to all US households (105.5 million in 2000), that would mean 72.5 million multi-car households. We’ll give him the benefit of the doubt and stick with 21 million rather than 72.5 million. Or! Maybe he meant “69% of the Americans” rather than “the 69% of Americans,” that would get him down to only 15 million scooters. The gist remains the same.