Timoni out, Martinez in at Piaggio USA

Sources (SDG at Modern Buddy,, Hell For Leather, Scooterism, etc…) report that Paolo Timoni, CEO/President of Piaggio Group Americas since 2005, has left the company. Piaggio has yet to confirm or deny the rumors. PGA imports and markets the Piaggio, Vespa, Aprilia, and Moto Guzzi brands in the U.S. Update, new prez/CEO is Manuel Martinez, […]

Piaggio’s New Business Plan

Piaggio announced a new business plan today: The plan is focused on new industrial plants in India and in Vietnam, on strengthening the commercial presence in Asian markets via new products and on development of new technologies for European and American markets…” This clearly breaks the paradigm and thinks outside the box of Piaggio’s 2007 […]

Ducati/Piaggio merger rumors

Businessweek and others are reporting that “McKinsey & Co Inc. is studying a possible merger between Ducati Motor Holding SpA and Piaggio.” Before you get too excited, note that McKinsey & Co Inc. are regarded as occasionally-dangerous hypemongers. One commenter following up Autoblog’s story notes: You may recall that McKinsey created the corporate strategy for […]

How’s your Piaggio stock doing?

According to Reuters UK, Piaggio reported a 28% drop in net profit in 2008, which reminded us to check on our Piaggio stock: It’s at €0.95, an all-time low since Piaggio’s June, 2006 IPO at €2.30. Poor sales, a bad economy, and the weak Euro all hurt Piaggio last year, as did nearly €100 million […]

Dealer Expo 2009, Part I: Overview

8487 Every February, powersports dealers from around the nation descend on grey, shivery, boring Indianapolis to see what’s new in the industry. It’s a chance for manufacturers, importers, and distributors to wine and dine their dealers and hopefully round up some orders for the upcoming riding season. This was our third year at DealerExpo, though […]

PiaggioUSA 2008 Fall Dealer Meeting

From our spies at Piaggio’s fall dealer meeting: 7916 Dinner meeting features Jay Leno: 45 minutes of stand up, closing with “when Piaggio called me they said, ‘we don’t have much money,’ and I said ‘I’ll do it free, I’m Italian, I want to support an Italian product, I like Italian bikes,’ then I get […]

Piaggio integrates Moto Guzzi operations

Piaggio announced today that they’ll be incorporating the operations of wholly-owned subsidary Moto Guzzi into Piaggio’s infrastructure by the end of November, moving Guzzi production to Piaggio or Aprilia facilities, and “rationalising the technical, industrial, design and style operations of the two companies.”

Aprilia expands Scarabeo line, offers vacation

ApriliaUSA has added two new displacements to its Scarabeo line, which is now available in 50cc, 90cc, 100cc, 125cc, 150cc, 175cc, 200cc, 250cc, 290cc, 310cc, 355cc, 400cc, 401cc, 500cc, 600cc, 883cc, 1000cc, 1200cc, and 1500cc models. (to be fair, a couple of those are discontinued, and not all models are available in the U.S.). Meanwhile, […]